Deep Play engages our inner sense of creativity, curiosity and imagination to solve real problems.
Discover Deep Play
Deep Play is a way to reignite the value of play in our lives and our work by rediscovering our natural instincts. By building on them we free our curiosity to explore the world and use the things we discover to build new models of practice and create agency.
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Deep Play has grown out of the thinking, work and collaborations of Adam Hayes. Through it he will help you become better creative problem solvers, more effective communicators and engaged strategic leaders.

Adam Hayes

Adam Hayes is a Brooklyn-based strategic designer, entrepreneur, college professor, and thought leader. With his creativity and leadership consultancy, Deep Play, he has transformed the mindsets and practices of clients – from germinating startups such as Sinai Technologies, empowering not-for-profits like City Parks Foundation to multinationals such as Nike and Arup – challenging their work culture, infusing vitality into team dynamics and individual working experience, and unlocking every aspect of their potential to genuinely flourish.
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“If you don’t come away from an interaction with Adam feeling like you got smarter, you probably weren’t listening carefully enough.”
​- Travis Granfar, Managing Director, Bestir Group​
Just a taste
Once a month on the 13th, I publish something that lifts me up, something that allows me to lean into optimism.
Deep Play the book is underway but you can sample it now. With it I am trying to unpack the ideas and insights that led to Deep Play.
For new ventures or organizations looking to evolve, Advising offers a long term limited engagement model. The principles of Deep Play are brought to you through direct engagement with Adam and your teams.
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Engagements are typically one year or more and are offered as direct consulting or as an investment in your organization.
Today’s constantly changing world can place extreme demands on organizations. Engaging Adam in a Fractional Leadership capacity though times of evolution and change can be an efficient model to maintain a healthy and productive organization.
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Typical engagements are directed towards specific projects or focused periods of evolution for your organization and are offered as scope based consulting.
Create a flexible collaborative practice that empowers leadership to evolve and an organization to provide agency to its members. The Deep Play Program offers bespoke models that teach the ideas and practices of Deep Play through three key frames.
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Curiosity and Creativity
Communicating Value
Leadership and Change Management
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